General Motors essentially put a fork in hybrids on Friday and announced that Cadillac will lead its upcoming electric vehicle charge in the United States.
GM President Mark Reuss revealed the first information about the company’s third-generation battery-electric platform, which will launch with a new Cadillac model that will be the first of many. He described it as being able to accommodate front-, rear- or all-wheel-drive and a variety of battery sizes using an “ice cube tray” design that allows for a different number of cells to be installed, depending on a particular model’s requirements.
Answering an analyst’s question about the future of hybrids in the company’s lineup, Reuss called them a countermeasure to the internal combustion engine and said that resources would be redirected toward fully-electric cars, instead. The move represents a sharp departure by the company that championed plug-in hybrids with the soon to be discontinued Chevrolet Volt.
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Reuss, who was previously the automaker’s head of product development, said GM has determined that the “sweet spot” for electric cars is a range of 300 miles, which balances cost against capability, and that styling is important along with a robust charging infrastructure. GM this week began a collaboration with EVgo, ChargePoint and Greenlots to integrate a network of 31,000 charge points with its plug-in cars.